Apple makes private plea to Microsoft – please stop laptop hunters campaign

July 16th, 2009 | Tags: ,

In the public spotlight Apple continuously mocks Microsoft’s laptops hunters campaign. However Kevin Turner, Microsoft’s COO uncovered that privately this is not the case! In a recent statement made at the Worldwide Partner Conference he stated,

“And so we’ve been running these PC value ads. Just giving people saying, hey, what are you looking to spend? “Oh, I’m looking to spend less than $1,000.” Well we’ll give you $1,000. Go in and look and see what you can buy. And they come out and they just show them. Those are completely unscripted commercials.

And you know why I know they’re working? Because two weeks ago we got a call from the Apple legal department saying, hey — this is a true story — saying, “Hey, you need to stop running those ads, we lowered our prices.” They took like $100 off or something. It was the greatest single phone call in the history that I’ve ever taken in business. (Applause.)

I did cartwheels down the hallway. At first I said, “Is this a joke? Who are you?” Not understanding what an opportunity. And so we’re just going to keep running them and running them and running them”.

Update: Apple drops to 5th place in US PC sales

For a full transcript see Microsoft PressPass